Welcome to The Fashion Service. We are a London based personal shopping and image consultancy that offers individuals a variety of fashion services including detoxing your wardrobe, a shopping guide in London or helping you to find your dream wedding dress. Our luxury and highly in demand services are available for women who do not have the time, knowledge, contacts or inclination to manage their fashion needs and to men who need assistance in sourcing that perfect gift. No request is too large, small or unusual; we at The Fashion Service are here to help you.


  • Personal Shopping

  • We will advise you on the best styles, shapes and colors to suit you and give you an honest professional opinion. Together we will make sensible flattering purchases, bringing freshness and style to your wardrobe.
  • Wardrobe Management

  • The Fashion Service can help you detox your wardrobe. Together we will do a full evaluation of your wardrobe establishing whether your clothes suit your shape, complexion, look and lifestyle.
  • London Shopping Tours

  • London is full of wonderful stores, big and small, on the high street and tucked away, there are hundreds to suit everyone’s tastes and budget. We will tailor your shopping trip to your style and needs.
  • Gift Shopping

  • If you are short on time and ideas The Fashion Service can help. We will source for you a selection of perfect unique gifts. Giving gifts will become a pleasure not a pain.
  • Wedding Service

  • This is most important outfit of your life. You need an expert’s advice to ensure that you look the best you have ever looked on your big day. The Fashion Service can help you find the perfect dress.
  • Event Dressing

  • Whether it’s a birthday, you are the mother of the bride or you’re attending an awards ceremony, you want to feel confident, comfortable and fabulous; you need a great outfit.

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Blog news

TRENDS REPORT: Spring/Summer 2014

COLOUR was all over the catwalk this season. Bright vibrant head to toe hues, colour blocking in bold primary colours and painted prints in a rainbow of technicolor most memorable at Chanel. SHEER fabrics dominated the shows. Featherlight fabrics were used to conceal and reveal i[...]

Store News: J Crew

J Crew has crossed the pond and opened not one but three stores here in London, finally! Always top of my list when visiting the States, we can now shop the preppy American brand at the flagship store on Regent Street, the menswear store in Mayfair and the Collection in Brompton Cross. The label i[...]

Store News: On Motcomb

On Motcomb is a really exciting new store that opened a couple of months ago in London, situated on the very chic and fashionable Motcomb Street they specialises in cocktail and evening wear. There really is very limited retail establishments that stock a good wide range apart from department store[...]

My London Address Book

BOUTIQUES: Browns Focus & Dover Street Market for high end fashion pieces or maxing out your credit card; Joseph Brompton Cross has a great selection of designer labels and really helpful staff; Aime stocks pretty, wearable separates by French favourites like Isabel Marant & APC; Trilogy for jeans a[...]


Founded by Central St Martins graduate Serafina Sama in 2011, the London-based womenswear designer is an exciting new label to watch. Growing up in Italy has been a huge influence, as is her day to day life in London where she now calls home. Sama also had stints at Lanvin, Marni, Marc Jacobs and w[...]

TRENDS REPORT: Autumn/Winter 2013

PUNK: All the big names were pushing the trend for this winter; at Saint Laurent it was all about the Kurt Cobain grunge look, at Versace it was sexed up and at Chanel thigh high boots with chains and punk embellishment gave a ladylike nod to the theme. OVERSIZED TAILORING: seen on t[...]

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