NEW DESIGNERS: Isa Arfen

fashionservice — Wed, 23 Oct 2013 21:56:45 +0000

Founded by Central St Martins graduate Serafina Sama in 2011, the London-based womenswear designer is an exciting new label to watch. Growing up in Italy has been a huge influence, as is her day to day life in London where she now calls home. Sama also had stints at Lanvin, Marni, Marc Jacobs and was a design assistant at Chloe before launching her own label through private orders to friends two years ago. Her dreamy designs are wonderfully feminine and elegant with a quirky twist.

“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.” Sama

Her focus is all about the silhouette, high waists, culotte trousers and trench coat style coats; her styling is all about layering, a jewelled crop top worn over a white shirt, with a cropped pant and a trench coat.

For next season white bias cut dresses, culottes in striped cotton and pops of colour in the illustrations by Marcela Gutierrez painted on full skirts and cropped tops.

www.isaarfen.com

SS13

Isa Arfen SS13

AW13

Isa Arfen AW13

SS14

Isa Arfen SS14

The Fashion Service | Personal Shopping London » fashion designer

NEW DESIGNERS: Isa Arfen