About us


Meet Lucinda Cook – a personal shopping specialist in London

Founded by Lucinda Cook in 2010.  Lucinda is a Central St Martin’s College of Art and Design graduate with a degree in Fashion Communication with Promotion.  She has over twelve years styling experience in the editorial and online fashion industry including British Vogue, American Vogue, Harpers Bazaar UK, Net-a-Porter and Moda Operandi.

Lucinda also gained valuable customer service understanding while working for a high end concierge service looking after and meeting her client’s expectations and needs.  This experience combined with her fashion knowledge and contacts has established Lucinda and The Fashion Service as the leading personal shopping consultancy in London.  Lucinda helps her clients to establish their personal and professional style with the aid and expert opinion of a professional.  She understands the power of a great outfit.