Founded by Central St Martins graduate Serafina Sama in 2011, the London-based womenswear designer is an exciting new label to watch. Growing up in Italy has been a huge influence, as is her day to day life in London where she now calls home. Sama also had stints at Lanvin, Marni, Marc Jacobs and was a design assistant at Chloe before launching her own label through private orders to friends two years ago. Her dreamy designs are wonderfully feminine and elegant with a quirky twist.
“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.” Sama
Her focus is all about the silhouette, high waists, culotte trousers and trench coat style coats; her styling is all about layering, a jewelled crop top worn over a white shirt, with a cropped pant and a trench coat.
For next season white bias cut dresses, culottes in striped cotton and pops of colour in the illustrations by Marcela Gutierrez painted on full skirts and cropped tops.
SS13
Isa Arfen SS13
Isa Arfen SS13
AW13
Isa Arfen AW13
Isa Arfen AW13
SS14
Isa Arfen SS14
Isa Arfen SS14
